Printed stationery commonly includes letterheads, mailing envelopes and visiting cards. These are those three elements that tacitly communicate a million words about your business. Therefore, the design of office stationery is an important step in establishing and reinforcing the professional identity of the company. However, at times the entire process of printing stationery can be tedious. So, below 10 Tips for More Efficient Printing.
Whether you are designing the letterhead, business cards, catalogs, postcard mailers or brochures, you have to keep in mind that your logo remains consistent all through. Whether it is the color scheme, graphics or font, there should be no variation so that the customer can associate with your company’s logo.
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Imagine a reputed organization sends you a letter but the Xerox is on a cheap quality paper and is stuffed in an incongruent envelope. What conclusion would you derive about the organization? Whatever it may be, it will certainly not be anything close to positive.
You should opt for a logo that can stand out alone and articulate the services or products offered by your organization. However, there should be text in support of the images that add to the message conveyed rather than getting across the same information as the logo. You must also remember that it should be shipshape and an original piece of art, so that it can be registered as your official trademark.
One of the most common errors organizations commit is using a typeface that requires deciphering. You need to understand that you are not presenting your customer with a puzzle to solve but a logo that becomes a part of his memory.
Background color and ink tone must be carefully considered when making a letterhead printing decision. The traditional, easy to read format for most letterheads involves a light background with a high contrast, darker ink at the top.
Consider Usage Factors:
Before you finalize a letterhead printing decision stop and consider what it is going to be most commonly used for. Most business will find it necessary to frequently fax or copy their letterhead, which, if bereft of a highly contrasting scheme, will result in a blurry, unreadable mess.
The overall font of any letterhead printing job is a crucial, yet often overlooked component. The key decision factor in this instance is overall company consistency. Whichever font or typeface is chosen for one form of the printed medium should be used across all subsequent forms of print in order to maintain a sense of brand continuity and consistency.
Choose eco-friendly paper:
Don’t just try to save paper. You should also use the kind of paper that won’t harm the environment due to its chemical content. For starters, you can pick one that doesn’t contain chlorine.
Choose green inks:
The colors on brochures, flyers and handouts used to be based entirely on chemicals.
Generic Can Be Ok:
Most people have a strong sense of individualism, which has often, in combination with their drive and motivation, lead to the creation of their business. Consequently, they often wish to express this individuality through forms of expression related to their business.